MY STRENGTHS lie in editing, visual direction, shaping ideas and working with artists in editorial, fine art and commercial arenas. Throughout my career, I have developed and maintained a wide range of professional relationships and built a broad network of contacts in both publishing and advertising.
As Director of Photography at Esquire (2000-2007), I directed and produced all of the cover shoots and features, worked with the Art Director on redesigns, brought in new photographers, created a visual identity for the magazine, restructured the photo department, and hired and managed the budget and staff.
In 2007, I left editing to become the Creative Director at Orchard, a photography representation division of Getty Images. After successfully restructuring the division, I left to start my own agency, Plum Reps. My goal was to create an agency with a specific aesthetic and position in the market.
To this end, I strategically updated, assessed and custom edited my photographers’ portfolios and projects, elevating their editorial and commercial visibility and reinforcing the Plum brand. In building the agency I established new contacts, gained a clear understanding of the current market, worked with photo editors and art buyers in the creative and editorial communities, and solicited and managed assignments. In collaboration with clients, I’ve developed and executed brand identity, exhibitions and high profile events.
Since founding Plum and transitioning into consulting, I’ve been able to help companies achieve goals through creative strategy, strong organization, focused editing, sound communication, and a commitment to close relationships.
Sarah Laird & Good Company
The Atlantic Conde Nast Traveler Real Simple
Photography Consultant and Editor
Clients: Conde Nast Traveler, Atlantic Monthly, Sarah Laird Agency
January 2013 – present
January 2010- January 2013
June 2007-August 2009
Director of Photography
December 2000-June 2007
June 1999-December 2000
Time Out New York
June 1998-June 1999
February 1995-June 1998
Freelance Photo Editor
August 1993-January 1994
Associate Photo Editor
June 1989-June 1992
New York Woman
November 1987-May 1989
“Because I’m Worth It” December 3, 2003L’Oreal photography benefit held in New York City for Ovarian Cancer Research.
World Trade Center Photography Benefit
October 26, 2001
New York City auction to benefit the September 11th Fund and the Police and Fire Widows and Children’s Fund. One hundred and sixteen photographers donated their work, raising over $80,000.
September 11-October 2, 1998
Group Photography Show, E3 Gallery, New York City.
August 21-30, 1997
Group Photography Show, Island Arts, Newport, R.I.